Undercover reporter reveals life in a Polish troll farm (The Guardian)

Wrocław. Photograph: barnyz via Flickr

It is as common an occurrence on Polish Twitter as you are likely to get: a pair of conservative activists pouring scorn on the country’s divided liberal opposition.

“I burst out laughing!” writes Girl from Żoliborz, a self-described “traditionalist” commenting on a newspaper story about a former campaign adviser to Barack Obama and Emmanuel Macron coming to Warsaw to address a group of liberal activists.

“The opposition has nothing to offer. That’s why they use nonsense to pull the wool over people’s eyes,” replies Magda Rostocka, whose profile tells her almost 4,400 followers she is “left-handed with her heart on the right”.

In reality, neither woman existed. Both accounts were run by the paid employees of a small marketing company based in the city of Wrocław in southwest Poland.

But what the employee pretending to be Magda Rostocka did not know is that the colleague pretending to be Girl from Żoliborz was an undercover reporter who had infiltrated the company, giving rare insight into the means by which fake social media accounts are being used by private firms to influence unsuspecting voters and consumers.

You can read my report for the Guardian here.

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